CV
Career History
January 2021 - Present
DIGITAL CONTENT & EVENT PRODUCER, BARTENDER
shakopee brewhall
Dedicated bartender prioritizing customer satisfaction and skilled in beverage crafting. Additionally, adept in marketing, photography, and event planning. Notably, recent January 2024 Taylor Swift event coordination gained prominent coverage in local news with online and on-air coverage from FOX9, attracting over 2000 impressions on the BrewHall's social platforms and 600+ attendees, marking the second-highest sales night. Expert in email and TikTok marketing, enhancing overall brewery success.
July 2022 - July 2023
EMAIL ASSOCIATE
the ridge
Collaborated internally with different teams and director of retention, along with managing 2 assistants to launch campaigns both in the U.S. and in 4 international markets with a combined audience of 4.5 million. Planned monthly email and SMS calendars and optimized send times and segments for campaigns through Klaviyo, PostScript and Wunderkind for an increase in revenue of up to 660% year over year. Adjusted automations to fit sales and/or holidays, as well as updating branding throughout the entire business. Worked with internal designers on campaigns and assisted with designing as needed.
January 2022 - June 2022
EMAIL MARKETING STRATEGIST
rose & gold
Strategized and managed clients’ email and SMS marketing campaigns for 22 e-commerce brands from development to execution, including content strategies across lifecycle, promotional, launch, and seasonally relevant campaigns on platforms such as Attentive, HubSpot, Klaviyo, MailChimp, Constant Contact and AlpineIQ. Created and adjusted email marketing graphics as needed. Optimized segments to improve sender reputation and implement best practices, as well as improving open rates for all clients under industry benchmarks by over 5% on average. Created weekly and monthly email reports with suggested improvements for higher conversions and open rates as well as optimizing send times.
June 2021 - November 2021
eMARKETING SPECIALIST
minnesota interactive
Created graphics and implemented in ongoing Klaviyo email and SMS marketing campaigns for e-commerce brands. Worked internally to collaborate on creating, executing and delivering a successful online marketing strategy for small to mid-size B2B and B2C businesses through Facebook, Google Display Ads, and more. Coordinated miscellaneous graphic projects as needed for clients, including product renders, ad campaigns, photography of spaces, and print-ready designs such as restaurant menus.
May 2021 - June 2021
MARKETING INTERN
maverick drone systems
Concepted, built, and executed effective marketing programs to drive engagement and loyalty of top customers. Developed and executed creative marketing programs, campaigns, and promotions across various digital channels, such as email marketing, social media, online ad placements, affiliate program, and co-marketing with partners.
January 2019 - May 2021
SOCIAL MEDIA INTERN
inspira the lifestyle brand
Created posts for social media sites, assisted in creating a consistent posting schedule using Hootsuite as a scheduling app. Revamped and expanded the online ordering platform. Built email marketing contact list from 100 to 700 and created graphics for campaign emails and social media posts. Managed social media platforms such as Instagram, Facebook, Twitter, and TikTok. Assisted with influencer marketing by reaching out to possible candidates.